INTIMINA Pantone Period
Ideation | Creative direction | Creative leadership | Earned | Strategy
INTIMINA is more than just an intimate healthcare brand; they celebrate and support people who menstruate.
To bring attention to period shaming and highlight the issue, we collaborated with the Pantone Colour Institute, renowned for their expertise in colour. Together, we created a new colour: Period Red. This shade symbolises the natural flow of menstruation, promoting awareness and acceptance.
For their global Seen+Heard campaign aimed at increasing menstruation visibility in our culture, INTIMINA, leaders in menstrual health enlisted Cow to help eradicate the stigma surrounding periods.
Bold, bright, and fearless, Pantone Period garnered global attention and was even endorsed by the UN for empowering women and promoting gender equality.
Outcome
700+ pieces of coverage
2,396% increase in social media engagements
PR Week Global Winner, PR Week UK Winner, and DRUM PR Campaign of the Year