Join the wold pack
Ideation | Campaign development | Creative direction | Emerging tech | Experience design
When Eristoff Vodka launched in South Africa the brief was to create a campaign that amplified the global communication platform of Vodka from the land of the Wolf.
For the South African launch the brand was announced as a headline sponsor for the Synergy Electronic Music Festival. The brief was to create an experience that was not only on brand but also generated earned media through social media engagement.
My concept was to design an interactive light installation that doubled up as the Eristoff Main Bar. The aim was to create a central hub that used social media APIs to connect Eristoff wolf packs from all over the world.
By using projection mapping on a specially designed tent structure, the bar would not only be visible from far away but would be designed to engage with users when they entered the space.
Whenever users followed Eristoff on social media or tweeted the festival hashtag our installation would sense their presence and declare “wolf found” by projecting their social media handle onto the structure.
The space was equipped with sensors that activated whenever someone entered. This triggered a projected animation of a wolf entering the room alongside the person.
