Ideation | Art direction | Creative direction | Earned | Editorial strategy | New product rollout | Strategy
Piggyback Taxi Service
A new caffeinated chocolate bar called Zang needed a brand positioning and standout launch campaign.
Taking a cue from the brand’s Mexican inspired packaging, I designed a comms platform for the campaign entitled "Get a lift". To bring this to life we created the world's first piggyback taxi service.
The campaign was a huge success that garnered local and international coverage.
"Simple, cute and cost effective, the results speak for themselves as a small social campaign is transformed into column inches full to the brim with key messaging and context. Nice work."
PREXAMPLES.COM
"Quirky and inventive, the piggyback taxi service illustrates the power within an on-demand experience that caught the attention of an unsuspecting audience."
PSFK.COM
