Drawing inspiration from instruction-based art but with a modern AI twist we created Play-I - inviting visitors to simply press a button to receive a unique art mission printed on the spot and generated by AI. Each mission—crafted around fashion, beauty, and self-expression—encourages shoppers to interact with their surroundings in a playful and thoughtful way.

The personalised prompts, curated by photographer and model Anaïs Gallagher inspire visitors to engage with their environment in creative ways, ensuring each visitor leaves with an experience — and an art mission — completely unique to them.